- Over 20 years expertise in health, food, brand & product development, marketing and technical areas of retail
- Over 10 years experience in running focus groups, scrutinizing research briefs and probing respondents to delve below the surface to get to the real issues.
- Development of business and customer health strategies and policies – marketing and technical
- Creation of successful health brands, pack design and marketing support
- Pro-active involvement in Government and Industry projects
"Sue Malcolm added real value to the work of our in house nutrition team by the translation of good
nutritional theory into practice, both in the community focused schemes she worked on and
getting credit for her work through proactive press and PR".
Judith Batchelar, Director of Sainsbury’s Brand. Sainsbury’s
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